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Lamusco
History
Slogan
Logo : word "Lamusco"
Products = 10 sku
Color
Type Font
- Logo Font =
- Text Font Capital =
- Text Font small letter =
- Text Font Relax =
Style
- Modern & Contemporary (Eco - friendly)
- Trustable Look
- Unisex & simple (Natural look)
Desired Target Group
- Local Australian & Asian tourist
- sell to Chemist & Health Food Store
- Educated customers(overseas) who like Australian natural products
- Middle to up market customers in Asia
Desired Age Group
Retail Price Range
$ 8 - $50
Brand Character
- High quality products(GMP) research from Australia
- Pure & Natural Ingredients from green country (Australia)
- Support Eco-living environment
- International Brand with Affordable price
Brand Emotional
- Strengthen your immune with Lamusco
Lamusco Brand in customers eyes
- The logo
- Quality Health Food & Vitamin from Australia
- Eco- Living friendly company
- Money Back guarantee
Promotion Gift
- Book about Natural Health and Eco- Living
- Diary - exercise program , calendar
- Exercise equipment (portable)
- Sport shirt & cap , Cotton Eco shopping bag
Promotion Tester
- 2% free trial sample for W/S customers
- Sending trial sample for VIP member Customers
Advertising channel ( budget 5%)
- Local Asian newspapers & Magazine = 50%
- Over sea fashion magazine = 20%
- Brochure = 10%
- Poster at the shop a4,a3,a2 = 5%
- Info at Paper Bag = 5%
- Info at inner box , insert description = 5%
- Shelf talk ,flying sign = 5%
Research
- customers use of different brand (%)why?
- what are customers problems (weight, cancer, heart, diabet )
- eco - living & exercise
Training
- Focus on individual Health improvement (package for customers = special discount)
- product knowledge for salesperson / bullet point
- Case study of individual improvement of customer
- Run training every month , to recruit new direct sale
Display Shelf
- Wall shelf / Large Surf board
- Middle shelf - small surf board
- Window display shelf
Poster & Brochure & shelf talk
- Poster A4,A3,A2
- Shelf Talk
- Products Brief info (bullet point)
- Flying sign
- Discount sign
- insert description
- Label / Brand signage at the mirror
- Japanese flag
- Brand moving triangle
Supportive image
- Brand uniform (t-shirt, polo shirt)
- Brand plastic bag , paper bag
- Brand award ( certificate, trophy, brooch)
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Accreditation
Relative Links
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Communities
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