Note : This contract is for sample use only . We can use as a guide line (for you to look at different aspect when you do the business) You can choose to have simple version of agreement when you only want to try or start with small investment. The purpose of the agreement is to make sure the brand is present in the same direction which will benefit for both party in the long term.
to build Lanopearl skin care brand in China successfully
to offer high quality Australian made products in China
to create wealth for shareholder
to have passion & experience staff team work
mission
to be in top 5 (market share) of skin care brand that import from Australia
in placenta segment in 5 years ( price range A$2-$25) in 2012
to be in top 5 (market share) of organic skin care brand that import from
Australia in 2012
to be in top 5 health products supplier from Australia (optional)
( blackmores #1, no2 ? ) in 2012
to be the one of the most well known Australian skin care brand from Australia in China with in 2012
investment between $200000 -$300000 will be specific when business plan is final
management team - min. 7 (manager, marketing manager, sale 3, account ,store)
marketing advisor is needed, to promote the brand include advertising , promotion, shelf design and PR & CRM in the first 3 years
FDA advisor is need to help to apply certificate of import
Account advisor , need when start the company to get to the right tract
For account we need only short term (when start)
interior designer is need when set up the office and show room
guild line from Lanopearl Australia : 90% should be similar
You can get info from our intranet website
Change from guild line need to be approve by Lanopearl
report : monthly report : profit & lost + balance sheet need with in 20 of the following month
Brand positioning
Mt Retour: $15-35 organic shop high income A
Lanopearl $15-35 medium department store medium up income B+
Rebirth: $2-15 modern trade & small shop -low income C
Brand production in China : Allow only Rebirth in small size 10-50g pay 5%
Loyalty fee amount not more than 30% of rebirth income
contract 10+10Years
Design of every thing (shelf ,brochure etc) need approval from Lanopearl
100% until change
Decoration: showroom, office, signage, warehouse must be in standard
