1993 : developed first Placenta cream & design Logo
1995 : placenta anti wrinkle cream launched
1997: distributed in Australia & export to Thailand
1999: launched maximum series , export to Taiwan
2005 : sale reach 2 million units , export to Hong Kong
2006 : launched Dare to Change series
2007 : export to Malaysia
2008 : export to China & Indonesia
Rebirth Slogan
Original Placenta Expert
When to use : any time to promote the brand
Original = The first placenta brand in Australia since 1995.
Placenta expert = unique formulation of placenta in oil & water base
; mix in the right formulation
The most popular placenta cream in Australia
Sold over 3 million jars (2008)
Market leader in placenta category
rebirth Return beauty to your skin
Rebirth Logo
word : rebirth , on top is sheep's horn Logo
Rebirth Color
1. Peach/Pink/Red
= 70 %
2. Silver/Grey
= 20 %
3. Light Apple Green
= 5 %
4. Light Blue
= 5%
Type Font
1.
Logo Font
=
2.
Text Font head line
=
3.
Text Font description
=
4. Text Font slogan
=
5.
Text Font Relax
=
Style
Natural & Fresh & Clean look
Unisex & simple
Rebirth Vision
To be number one placenta brand in Asia
Rebirth Mission
We offer international brand with affordable price
To compete with international brand
Fastest delivery company
100% money back guarantee
Competitiveness
Every products made in Australia with GMP, Halal Standard
Original & Unique formulation with mix of placenta in oil & water base
Most popular placenta cream in Australia
Fast delivery & money back guarantee
Positioning
"good quality & reasonable price " products from Australia
Alternative & safe choice from mass international brand
What message do we want to put in target customers brain
(emotional)?
Why not try quality placenta anti wrinkle from Australia
Dare to change and brave to have fun with your life (live once...enjoy it)
Remember rebirth pink logo in positive way
Star Products
Placenta Anti Wrinkle Cream
Emu Anti wrinkle Cream
Dare to change Placenta Anti Wrinkle
Maximum Placenta Serum
Maximum Placenta Concentrate
Products Series
Baby Series (available 2008) est 5 sku
Dare to change series = 3 sku
Original Series = 10 sku
Maximum series = 5 sku
Tips of selling Re-birth
Make sure customers know Re-birth is the most popular placenta cream in Australia
One Kilogram of pure placenta cost > $500 ,Limited stock of good Placenta cream can produce , as the factory can not produce on time so buy today, tomorrow we may not have enough stock
Apply the cream on back hand of customers , drop serum on middle finger Let them try our popular products
Tell them the special formulation of placenta in water & oil base which is not greasy formulation
Placenta serum we can call "Natural Nano technology " as it's molecule smaller than skin pore( 100micron) so it is easy to absorb to the skin
Money back guarantee if you are not satisfy with the product
Wholesale Price policy
Good wholesale margin (GP), buy more price reduce
Pay cash with extra discount 5-7% ( depend on country)
Shop should follow recommend retail price
Shop owner need to communicate with customer about our promotion
Shop owner need to strictly follow the promotion ( eg give free give as promote in the advertising - not keep free gift to resale)
Retail Price Policy
Price in oversea should not different (+/- 20%) from Australia
Reasonable price with more gift & money back guarantee & fast service
Retail Price Guide in Australia
Baby series price
Dare to change price
Original series price
Maximum series price
Retail price Guide for Thailand
Baby series price
Dare to change price
Original series price
Maximum series price
Age target
Baby series age
Dare to change
Original series
Maximum series
Target Customer in Australia
Asian house wife for Original & Maximum & Baby series
Asian student for Dare to change & Original &Maximum (buy for mum)
Asian tourist for Original & Maximum
Target Customers in Thailand
Office Staff wage 15000-35000B for Original series
Office Staff & House wife wage >30000B for Maximum series
Senior High & College & University Students for Dare to Change series
Target Income Group
Middle to Low
Distribution Channel in Australia
Duty Free in Airport (supply to Sydney, Melbourne, Perth, Cairns Airport)
Souvenir & Duty free Shop in major city in Australia
Beauty & Chemist shop
Online Business
Distribution in Thailand
Beauty Shop
Modern trade eg Lotus , Watson, Carfour ,Big C
Chemist
Online Business
Market Segmentation in Australia
House Wife ( work or stay at home)
Student ( college & university)
Tourist ( Thai, Chinese, Asian)
Market Segmentation in Thailand
Bangkok focus office staff & house wife
Provinces (countryside) focus owner of shop in the city
Advertising in Australia
Advertising budget = 5% of total sale
Asian local newspapers ( Thai,Chinese,Indo etc)
Style : show the celebrity beautiful skin /modern/humor/brave
Color : present peach /pink/red as main with grey /light green to support
Note : in Australia we have Chinese customers they like more red background
Advertising in Thailand
Thai Rath : most popular daily newspapers in Thailand
Ku Sang Ku Som : most popular magazine for middle & low
BTS Sky Train advertising for office staff target
Re-Birth Brand Communication PR in Australia
Send news and picture to local Asian newspapers
Put poster at Thai town shops & Chinatown & Korean town
PR in Thailand
Send news and pictures to newspapers & magazine
Put poster in car window & big sign at the local market ( ar sor visit)
put poster in college & website of university /school
Cooperate with Local bank for promotion & salon & gold shop
Union president of every universities help to promote Rebirth product
English teacher can be a judger on "Dare to change : follow your own dream" essay,
Promotion in Australia & Thailand
Brochure & tester give away
Free gift if buy 6 or 12 units , free rebirth T-shirt ,Cap
Wholesale promotion : monthly & quarterly ( collect point for travel)
Free rebirth plastic bag & paper bag
Long term Promotion Example
Free rebirth for Student - Dare to change : Student writes an essay 1 page under the topic "Dare to change : follow your own dream"and send it via Email to rebirth web site , and we will give 1 rebirth DTC for free
Free rebirth for Mum( rebirth - BE baby) : customers take their own baby photo with their Kids and email to our web site : then get 1 free rebirth baby products
Free Ticket to Australia : Those essay and pictures will be posted on rebirth Website. We will select the winner, customers can vote fore their favorite. The highest score will win ticket to come to Australia.
Short term promotion example
buy rebirth & can scratch the inside paper box to win gold bar or airline ticket
Exhibition & Event in Australia
Reeds Gift Fair Exhibition
Hong Kong Cosmo Proof Exhibition
Local Asian Festival Sponsor ( Thai new year, Indo festival etc)
Sponsor for beauty contest
Sponsor for music concert & sport event
Exhibition & Event in Thailand
Open booth in modern trade to promote & sell the products
2 exhibitions per years ( beauty show )
Sponsor for university student competition ( Dance competition)
Sponsor for province beauty contest
Shelf Display
2 types , stand on floor & at the counter
Middle shelf or stand in front of the shop
Logo stand out & logo move around in circle
Strong peach. pink, red color
With picture of celebrity or model
Made by plastic & low cost but look attractive
All shop (80%) must have shelf , if not must have brand signage
Others important shelf decoration
Poster A4,A3,A2
Shelf Talk
Products Brief info (bullet point)
Flying sign (pop up)
Discount sign
Optional
Label - brand signage on window of car
Japanese flag
Car decoration "mobile rebirth direct sale"
Rebirth uniform
Brand uniform (t-shirt, polo shirt)
Training at Lanopearl showroom
3hrs monthly training (free) for anyone who want to know about rebirth
After training customers can buy starter set with special discount
Customers who past the training course get certificate & can do direct sale
special course for teenage(student) available ( who needs to look after their skin, while they are still young.)
sale staff need to know how to present plus bullet point & blind test
Rebirth Strategy
Place : to be no 1 placenta cream in Asia = we must distribute with shelf to every target shop
Price : have competitive price plus free interesting gift
Products : quality better than customers expectation
Promotion : always have innovative idea of advertising & deliver to satisfy customer
Service : fast service & money back guarantee ( real action)
Fun : to deal with us ( customer, distributor, supplier)
Re- Birth Original Bullet Point
RB01 Lanolin & Vitamin E
lanolin cream for young customer (12-25)
for hand, elbow, knee and shaving cream for men
Vit. E helps promote circulation under the skin
RB 02 Placenta & Vitamin E
most popular placenta cream in Australia for older than 20
reduce wrinkle - small molecule easy to absorb
suitable for day cream
reduce scar and scar from burning (new scar)
Placenta contains lots of vitamins and mineral good for skin
Placenta come from sheep
RB03 Emu &vitamin E
24 hr time release ,suitable for night cream
reduce wrinkle and whitening in the same time
Emu
small % (1-5%) =easy to absorb
100% pure = reduce muscle pain
RB04 Placenta body lotion with Vitamin E
reduce wrinkle and help body skin brighter
easy to absorb and reasonable price
reduce scar - recommend to use before pregnancy
RB05 Anti wrinkle eye gel
reduce wrinkle around the eye
light gel easy to absorb
reduce black circle around the eyes
RB 06 Lanolin shampoo with vitamin E
good for dry or perm hair
after use can feel the different
lanolin helps moisturize the hair
RB 07 Lanolin conditioner with vitamin E
good for dry or perm hair
after use can feel the different
leave the hair very soft
RB08 Facial wash with vitamin E
Tea tree is good antiseptic to clean
Tea Tree helps to reduce acne
Not dry after use but soft and moisture
RB09 Lanolin soap
Help moisture the skin & it is natural soap
RB13 Lanolin Oil & Vitamin E
use for dry skin, hair suit for older person
good for body massage
Vit E &EPO helps to reduce wrinkle & scar
RB 14 Lip balm
with sunscreen to protect the lip
help to moisture the lip & nice apricot fragrance
Re- Birth Maximum Bullet Point
RM01 Advanced placenta concentrate
concentrate of placenta suitable for customers aged over 30
see the result faster for anti wrinkle &reduce scar and dark spot
use as day cream
RM 02 Advanced Emu Concentrate
concentrate of Emu suit for dry and aging skin
see the result faster for anti wrinkle
suitable to use at night
RM03 Advanced concentrate skin serum
smaller molecule than the skin pore, fast absorb in one minute
reduce wrinkle in 2 weeks and reduce dark spot on the face
one of the most popular products ,a lot of good comment from customers
Questions and Answer
What's the difference between Re birth & Lanopearl ?
Rebirth main formulation is placenta and animals ingredient
Lanopearl is new formulation with placenta and a lot of herbal extracts
Which brand is better between Rebirth and Lanopearl ?
Rebirth is more popular for Placenta products and Lanopearl is more Popular
with Herbal extract , it depends on customers preference.
Is placenta dangerous ?
Australia has no mad cow problems like in Europe ,it can be dangerous if you
inject into the skin. Our products approved by FDA in Thailand, Taiwan etc
Is placenta can cause allergy ?
It only happen to a person that usually always allergy with most cream ( which is
1-2% of population) if you usually not allergy to most cream you have little
chance to get allergy by rebirth products because of natural ingredients
**** for allergy person we recommend Placenta Serum ( some people may get
allergy with serum but very few )***** the easy way to prevent the problems with
allergy is asking customers who has allergy skin and inform them that they can
not use some of ingredient because some ingredient eg Vitamin E can cause
allergy
*The Fragrance, color and petroleum by products is the main cause of the allergy
problems
*Recommend them to avoid chemical product and eat natural or organic food
because most of allergy come from too much toxic in the body
How to use placenta cream or serum for scar ?
Recommend to use after the wound start to dry , do not use if the blood still
bleeding , serum can deliver better result because of 45 % concentrate,use 2-3
times daily ,massage gently 2-3mins
*for anti wrinkle use on face and neck massage gently focus on wrinkle area
How to use placenta cream for prevent scar of pregnancy ?
Start using at the first month of pregnancy use thicker cream and more often
alternate with serum ( because it is too expensive to use only serum) try to
control weight not increase too quickly
Can serum reduce or fade dark spots on the face ?
Yes, in the research show that after use for 3 weeks not only wrinkle reduce but
dark spot reduce also ,result in brighter face ( in placenta contains some nutrition
that help to brighten the skin )
For fade and aging spot better use alternate with Deep White or Fade Our
corrector lotion
How to use Re-birth eye gel ?
Apply small amount around the eye massage gently from end of the eyebrow
circle down to lower skin around the eye ( do not massage upward )
How to apply serum on the face ?
Drop one drop on the middle finger and apply to 5 spot ( T zone & U zone )
Forehead, left cheek , right cheek , nose and chin -massage gently and you will
fell the softness as placenta will absorb in 1 minutes
