1995 : Developed first Lanopearl Bio Peak series & design Logo
1997 : Bio Peak series launched
1998: Distributed in Australia & export to Thailand
2000: Launched Active skin series
2003: Launched Passage to Romance Aromatherapy series
2005: Export to Korea
Lanopearl Slogan
Lanopearl Logo
word : lanopearl, on top is shell Logo
Lanopearl Color
Silver = 70 %
Gold = 20 %
Purple 2395 = 5 %
Pink = 5 %
Type Font
Logo Font
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Text Font head line
=
TText Font description
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Text Font slogan
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Text Font Relax
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Style
* Premium & Trustable look
Lanopearl Vision
Established Australian brand in Asia
Lanopearl Mission
We offer international brand with affordable price
Able to compete with international brands
Fastest delivery company
100% money back guarantee
Competitiveness
Every products made in Australia with GMP, Halal Standards
Special formulation with highest herbal extracts (10-50 herbs)
Premium look with affordable price
Fast delivery & money back guarantee
Positioning
"good quality & reasonable price " products from Australia
Alternative & safe choice amongst mass international brands
What massage do we want to put in the targeted customer's brain (emotional)?
Highest herbal extract skin care from Australia
We offer wide range of lanopearl products ( over 100 items)
Products
Bio Peak Serum
Bio PHD
Bio Peak Touch & Young
Pentamax Gold Serum
Bocenta
Bio Peak Night Cream
Bio Peak gift set
Products Series
Bio Peak Series = 15 sku
Active Skin Series = 12 sku
Aromatherapy = 45 sku
Tips of selling Lanopearl
Make sure customers know Lanopearl is the established brand in Australia
Tell them the special formulation of Bio peak which contains highest herbal extracts.
One Kilogram of pure placenta cost > $500. There is a limited stock of good
Placenta cream that we can produce. As the factory can not produce on time, so you should buy today. Tomorrow we may not have enough stock.
Apply the cream on back hand of customers , drop serum on back of the hand. Let them try our popular products
Placenta serum we can call "Natural Nano technology " as it's molecule smaller than skin pore( 100micron) so it is easy to absorb to the skin
Money back guarantee if you are not satisfied with the product
Wholesale Price policy
Good wholesale margin (GP), buy more, offers more discount.
Pay cash with extra discount 5-7% (depend on country)
Shop should follow recommended retail price (RRP).
Shop owner needs to strictly follow the promotion ( eg give free give as
promote in the advertising - not keep free gift to resell)
Retail Price Policy
Price in overseas should not be different (+/- 20%) from Australia
Reasonable price with more gift & money back guarantee & fast service
Age target
Bio Peak Series : >30 years Office Employee, House Wife
Active Skin Series : 18-30 years Teenage & College Student
Aromatherapy : >20 years General customers who like natural products
Target Income Group
Middle & Upper Middle Group.
Distribution Channel in Australia
Duty Free in Airport (supply to Sydney, Melbourne, Perth, Cairns Airport)
Souvenir & Duty free Shop in major city in Australia
Beauty & Chemist shop
Online Business
Distribution in Thailand
Department Store
Beauty Shop
Chemist
Online Business
Market Segmentation in Australia
House Wife/ Office Employee
Student ( college & university)
Tourist ( Thai, Chinese, Asian)
Market Segmentation in Thailand
Bangkok : focuses on office staffs & house wife
Provinces (countryside) : focuses on owner of shop in the city
Advertising in Australia
Asian local newspapers ( Thai, Chinese, Indo etc)
Style : show the celebrity beautiful skin /modern/humor/brave
Color : present silver & gold as main with purple to support
Advertising in Thailand
Image Magazine
Thai Rath : most popular daily newspapers in Thailand
Ku Sang Ku Som : most popular magazine for middle & low
BTS Sky Train advertising targeted to office staffs
Lanopearl Brand Communication
PR in Australia
Send news and picture to local Asian newspapers
Put poster at Thai town & Chinatown & Korean town shops
PR in Thailand
Send news and pictures to newspapers & magazine
Put poster in car window & big sign at the local market
Put poster in college & website of university /school
Cooperate with Local bank for promotion & salon & gold shop
Union president of every universities help to promote Lanopearl product
Promotion in Australia & Thailand
Brochure & tester give away
Free gift if buy 6 or 12 units , free rebirth T-shirt ,Cap
Put poster in college & website of university /school
Wholesale promotion : monthly & quarterly ( collect point for travel)
Free Lanopearl paper bag
Long term Promotion Example
Free Ticket to Australia : Those essay and pictures will be posted on
Lanopearl Website. We will select the winner, customers can vote for their favorite. The highest score will win air ticket to fly to Australia.
Exhibition & Event in Australia
Reeds Gift Fair Exhibition
Hong Kong Cosmo Proof Exhibition
Local Asian Festival Sponsor ( Thai new year, Indo festival etc)
Sponsor for beauty contest
Sponsor for music concert & sport event
Exhibition & Event in Thailand
Open booth in modern trade to promote & sell the products
2 exhibitions per years ( beauty show )
Sponsor for province beauty contest
Shelf Display
2 types , stand on floor & at the counter
2 Middle shelf or stand in front of the shop
Logo stand out & logo move around in circle
With picture of celebrity or model
Made by good quality material
All shop (80%) must have shelf , if not must have brand signage
Lanopearl uniform
Brand uniform (t-shirt, polo shirt)
Training at Lanopearl showroom
3hrs monthly training (free) for anyone who wants to know about rebirth.
After training customers can buy starter set with special discount
Customers who passed the training course get certificate & can do direct sales.
* special course for teenage(student) available ( who needs to look after ,their skin, while they are still young.)
* sales staff need to know how to present plus bullet point & blind test
Lanopearl Strategy
Place : Aim to be leading brand from Australia Display with lanopearl shelf only
Price : have competitive price plus free interesting gift
Products : quality is higher than customers expectation
Promotion : always have innovative idea of advertising & deliver to satisfy customer
Service : fast service & money back guarantee ( real action)
Fun : to deal with us ( customer, distributor, supplier)
Questions and Answer
What are the difference between Re birth & Lanopearl Brand ?
Rebirth main formulation is placenta and animals ingredient e.g placenta.
Lanopearl is new formulation with placenta and a lot of herbal extracts.
Which brand is better between Rebirth and Lanopearl Brand ?
Rebirth is more popular for Placenta products. Meanwhile, Lanopearl is more
popular with Herbal extracts, it depends on customer’s preference.
What is the meaning of Bio Peak ?
Peak is a short word from 4 main ingredients
P = Placenta
E = Emu Oil
A = Apricot Kernel Oil
K = Vitamin K
Does Bio Peak Day Cream have SPF or sunscreen ?
It contains sunscreen (about SPF15) but we do not specify SPF
Note: SPF products need to apply AUSTL number.
What is the main benefit of vitamin K in Bio Peak Eye Repair ?
Vitamin K helps to reduce bag and dark spot under the eyes
What is the most popular products of Bio Peak series?
Lanopearl Bio peak Skin Serum
Why Touch & Young is cheaper than Bio Peak serum ?
Because it contain only 15% Placenta , Bio Peak Serum contain 45% Placenta
Touch & Young formulation is for younger skin aged 20-30 years old.
What is Bio PHD stand for ?
P = Placenta
H = Herbs
D= DNA & RNA
This special formulation is for aging skin, age over 40 year old.
What is the meaning of "Pentamax" Gold Serum?
Penta = 5
Max = Maximum
Pentamax has 5 main ingredients plus real gold flake
Placental Protein
DNA & RNA
Algae Extract
Chamomile Extract
Lecithin
What is the main benefit of Bio Peak Hair Serum ?
To protect the hair from the sun and dry weather.
Helps to soften the hair, make the hair more healthy
Is placenta dangerous ?
Although Australia has no mad cow problems like in Europe, it can be dangerous
if you inject into the skin. Our products are approved by FDA in Thailand, Taiwan
etc
Is placenta can cause allergy ?
It only happens to a person that is usually allergic with most cream ( which is 1-
2% of population) if you are not usually allergic to most of the creams, you have
little chance to get allergy by rebirth products because of natural ingredients
**** for allergic person we recommend Placenta Serum ( some people may get
allergy with serum but very few )
***** the easy way to prevent the problems with
allergy is asking customers who has a sensitive skin and inform them that they
can not use some of ingredient because some ingredient eg Vitamin E can
cause allergy
*The fragrance, color and petroleum in products are the main cause of the allergy
problems
*Recommend them to avoid chemical product and eat natural or organic food
because most of allergy come from too much toxic in the body
How to use placenta cream or serum for scar ?
Recommend to use after the wound start to dry. Do not use if the wound is still
bleeding. Serum can deliver better result because of 45 % concentrate, use 2-3
times daily, then massage gently 1 minute so the serum will absorb into the skin.
*for anti wrinkle, use on face and neck. Massage gently, focus on wrinkle area.
How to use placenta cream for prevent scar of pregnancy ?
Start using at the first month of pregnancy. Use rich cream and more often
alternate with serum (because it is too expensive to use only serum). Try to
control weight (not increase too quickly).
Is serum can reduce dark spot and fade on the face ?
Yes, the research show that after use for 3 weeks, not only the wrinkle reduces
but dark spot reduces also. The face will be brighter ( placenta contains some
nutrition that help to brighten the skin )
To fade the aged spot, recommend to use alternately between Deep White and
Fade Out Corrector Lotion
How to apply serum on the face ?
Drop one drop on the middle finger and apply to 5 spot ( T zone & U zone )
Forehead, left cheek , right cheek , nose and chin - massage gently and you will
feel the softness as placenta will absorb within 1 minute.
