2003 : Visited South of France for Aromatherapy Training
2004 : Purchased Blue Mountains Organic Farm
2006 : Developed Certified Organic Essential Oils 8 items
2007: Approved by Australian Certified Organic (ACO) for Processor 10551P
2008 : Launched Mt. Retour Organic Hand & Face Cream
Mt. Retour Slogan
* Truly Safe...Truly Organic
Mt. Retour Logo
* From Chinese 2 character ( return & mountain ) >
Mt. Retour Color
Type Font
1. Logo Font
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2. Text Font head line
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3. Text Font description
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4. Text Font slogan
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5. Text Font Relax
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Style
* Australian Old Style
Mt. Retour Vision
Leading Organic brand in Asia
Mt. Retour Mission
We offer international brand with affordable organic price
Able to compete with internationdssal brand
Fastest delivery company
100% money back guarantee
Competitiveness
Every products made in Australia with Organic, Halal Standard
Premium look with affordable price
Fast delivery & money back guarantee
Positioning
"Organic quality & reasonable price " products from Australia
Alternative & safe choice from mass international brand
What massage do we want to put in target customers brain (emotional)?
Alternative quality organic brand & nice packaging from Australia
Star Products
Mt Retour Rose Hand Cream
Mt Retour Lavender Hand Cream
Mt Retour Rose Face cream
Mt Retour Lavender Face Cream
Products Series
Certified Organic Series = 15 sku
Organic Series = 12 sku
Tips of Selling Mt. Retour
Make sure customers know All items of Mt Retour are organic or certified
organic quality
Our price is 30-50% cheaper than others organic brand in the market
We have certified organic quality factory approved from ACO ( Australian
Certified Organic)
Wholesale Price policy
Good wholesale margin (GP), buy more price reduce
Pay cash with extra discount 5% ( depend on country)
Shop should follow recommend retail price
Shop owner need to communicate with customer about our promotion
Shop owner need to strictly follow the promotion ( eg give free give as
promote in the advertising - not keep free gift to resale)
Retail Price Policy
Price in oversea should not different (+/- 20%) from Australia
Reasonable price with more gift & money back guarantee & fast service
Age target
Mt retour Series : >20 years Office Employee, House Wife
Target Income Group
Middle to high
Distribution Channel in Australia
Duty Free in Airport (supply to Sydney, Melbourne, Perth, Cairns Airport)
Souvenir & Duty free Shop in major city in Australia
Beauty & Chemist shop
Online Business
Distribution in Thailand
Department Store
Beauty & Spa Shop
Market Segmentation in Australia
Organic & Health Food Shop
Market Segmentation in Thailand
Spa & Health Food Shop
Advertising in Australia
Health trader
Thai, Chinese, Korean Local Newspapers
Advertising in Thailand
Image Magazine
Thai Rath : most popular daily newspapers in Thailand
Ku Sang Ku Som : most popular magazine for middle & low
BTS Sky Train advertising for office staff target
PR in Australia
Send news and picture to local Asian newspapers
Promotion in Australia
Brochure & tester give away
Free gift if buy 6 or 12 units , free rebirth T-shirt ,Cap
Wholesale promotion : monthly & quarterly ( collect point for travel)
Free Mt retour paper bag
Exhibition & Event in Australia
Organic Trade Fair Exhibition, Darling Harbor
Shelf Display
2 types , stand on floor & at the counter
Q&A
What is the different between Certified Organic and Organic & Natural Products ?
Certified Organic Quality = products that approved by Australian Certified
Organic (ACO) Which is the most recognized organic organization in Australia.
The products raw materials must have certified organic certification and produce
by certified organic factory only. Lanopearl factory is approved by ACO processor
10551P Organic Quality = products that use organic raw material which no certification
( may or may not be approved by organic organization) Some organic
products
that raw material is not 100% can label as 95% or 90% organic. Natural Products = products that raw material come from plants or natural
source. Natural products is not organic if raw material did not come from Organic farm.
What is Certified Organic Farm different from Organic Farm ?
The different is Certified Organic farm need to be approved by ACO which will
audit every year to make sure the farm meet ACO standard.
What is the process of managing organic farm ?
prepare & converse the soil to be organic ( 3 years in conversion)
use organic manual (cow,chicken)instead of artificial fertilizer
use certified organic seed to grow
use organic pesticide & fungicide instead of artificial pesticide
not pruning or cutting branch
not use heavy machine in the farm
promote natural ecology in the farm
How do I know which organic products are genuine ?
Check the products that have bud logo approved by Australian certified organic (ACO)
Read the label, it should contain certified or organic ingredients
Try the products
Which Hand Cream of Mt Retour Brand are more popular ?
Rose Hand Cream is more popular than Lavender Hand Cream.
Why Mt Retour Hand & Face Cream is Organic Quality not CertifiedOrganic Quality?
Because face & hand cream are not easy to make certified organic quality
Our hand cream & Face cream are 100% organic ingredient ( please see more
detail in the labels)
Why Mt retour Organic hand cream is not oily after apply on the hand ?
Our products design for Asian customers in hot climate so the formulation is a bit
lighter than others brand. If you feel it is too light please apply more often.
Note : we will launch new hand cream with thicker formulation soon.
