What is the different of Re-Birth Australia & Oversea Concept shop ?
Australia will focus more on its Tourist Customers, position the shops in tourist area.
Oversea will focus on general customers and also open in tourist area so international customers can buy.
What is the unique preposition with an existing concept shop ?
It's the first full health & beauty & Organic concept from Australia.
Focus on Placenta , Organic and Natural products ( international brand & affordable price) with selected brands in each concept shop
Offer Australian lifestyle concept- Work balance, relaxed , healthy clean environment = not only sell products but offer a complete lifestyle
Money back guarantee, quality conscious , flexible & friendly
What is the ideal shop feel like?
The concept of Re-Birth is: 'We grow with you' including customers, supplier , employee and shareholder.
To promote good health & wellbeing we should have good environment for every party to share their opinion and exchange the knowledge.
It should not simply be commercial- the the feeling of coming to visit a friend's home who you can share and discuss your health & beauty.
We should declare and be sincere & honest to our customers. We prefer to offer value for money and expect high return customer. Build close relationships with our customers to understand their wants and desires.
We will produce exactly what the customers need in daily life - with special concern of less chemical and toxic in our products.
To make the idea greater, we also provide and share knowledge about our ‘Triangle of life’ concept which covers health , Happiness , Love , Wellbeing & Wealth
What is the ideal shop look like ?
It should look more similar to a living room or coffee shop that customers can sit comfortably, relax, feel that the place is trustworthy and then happy to share information about health & beauty
The color theme should look like coffee shop but not too serious, should remain strong color to extract tourist
All branches should not look the same but similar color scheme
Use some part of natural items eg Eucalyptus Wood, Sand Stone Presenting Australian Origin
Have some presentation of dry herbs and spice ( build in the wall)
Have some sofa or sitting area ( tailored design seat for customerss) , can drink coffee , tea juice with sink area to test the products
Have beauty trial bed for customer to try the products
Have some message board to increase better communication between members or they can place ads which are related to health
Focus on a few branches to make it perfect sample but the products still supply to general market.
What do we sell ?
General products focused on organic & natural sources
Extra package , our concept is not simply taking any vitamins we want to follow up the progress of our customers by selling the package
Test the skin , Health Check -Free or low cost
Suggest the skin care and health supplement (sell with package)
Follow up result & give report in every 2-3 months
Link with Gym /Spa/ Life Coach to improve exercise and relax
Free sample to try when we invent new products
Link with education agent to study in Australia
Link with hospital / psychiatrist / specialist
** The system of skin test & health should use the computer program by Re-birth *
What about staff in Re-Birth Shop ?
We believe that 'prevention better than cure'. We don't need the doctor to check our customers. We need staff interested in this field or anyone who has experience or background in Nurse, Health Care. Often we notice that prescriptive medicine with anti- biotic but don't have enough time to explain to the patient how to prevent the problems or side effect .
What we want to promote is good health & well being with some basic equipment for measurement . If the customers follow our suggestion (exercise, rest, food, supplement, meditation, stress control, positive thinking etc) it should make significant improvement. Staff needs regular training ( every month) to update & improve the system. * This project is a support to the brand image , the main income come from selling products to general customers ( general70%, health package member 30%)
What is the investment of the concept shop in oversea ?
Prefer to invest by head office in each country eg one each in Australia, Thailand and Taiwan first until stable then can extend to more shops.
Must be perfect look & design in detail & some branch have extra facility eg Day Spa
minimum investment - Australia = $150,000
Thailand = $ 50,000
Taiwan = $ 100,000
Lease term 5 + 5 years
budget will be +/- 20% adjustment
What Marketing will you offer ?
Main marketing for the concept shop should come from viral marketing or word-of-mouth- from satisfied customers to their friends that our shop offers something unique.
To make customers knowing us we need to have special brochure about organic farm and the idea that customers should know how to read the label and ingredients.
To be a sponsor for a particular athalete from Australia eg tennis player, swimmer, local gym - body builder (gym instructor)
To maintain a health & beauty score that any customers can come to have a go and obtain a score - if the score is high we will give products or award.
TV promotion - Manager or director presentation with satisfied customers.
What about promotion ?
Main promotion is to open temporary booth in the department store to promote the skin test, health score concept and recruit package member. We will give sample for customers to use when they finish the test.
Gift promotion eg buy one product give extra gift related to organic farm& environment protection ( organic fertilizer , bio degradable detergent , organic snack) -always give gift to make them feel we offer more than they expect.
Scholarship , every year we will have one scholarship for a selected young customers to study & work experience in our store in Australia. We will also have a link to some environment activity to support the community.