What is the different of Re-Birth Australia & Oversea Concept shop ?
Australia will focus more on Tourist Customers, open the shop at tourist area. Oversea will focus on general customers but prefe to open in tourist area so international customers also can buy.
What is the unique & different with another existing concept shop ?
It?s a first full health & beauty & Organic concept from Australia.
Focus on Placenta , Organic and Natural products ( international brand & affordable price) selected different brands in the concept shop
Offer Australian lifestyle concept ? efficiency working , relaxing , healthy & exercise clean environment = not only sell products but offer lifestyle
Money back guarantee, quality conscious , flexible & friendly
What is the ideal shop feel like?
The concept of Re-Birth is ?We grow with you? including customers, supplier , employee and shareholder.
To promote good health & wellbeing we should have good environment for every party to share the opinion and exchange the knowledge thus we should have the concept that design for that environment.
It should not be only commercial feeling it should be the feeling of coming to visit a friend?s home who you can share and discuss your health & beauty
We should declare the sincere & honest to our customers. We prefer to offer value for money and expect high return customer. Have close link to customers to get idea from customers
We will produce what exactly the customers need in daily life with special concern of less chemical and toxic to our customers
To make the idea greater, we also provide and share knowledge about our ?Triangle of life? concept cover health , Happiness , Love , Wellbeing & Wealth
What is the ideal shop look like ?
It should look like the living room or coffee shop that customers can sit comfortable, relax, trust then happy to share the info about health & beauty
The color theme should look like coffee shop but not too serious look, should remain strong color to extract tourist
All branches should not look the same but similar color theme
Use some part of natural items eg Eucalyptus Wood, Sand Stone Presenting Australian Origin
Have some presentation of dry herbs and spice ( build in the wall)
Have some sofa or sitting area ( special design seat for customers) , can drink coffee , tea juice and sink area to test the products
Have beauty trial bed for customer to try the products
Have some message board to increase better communication between members or they can place ad anything relate to health
Focus on a few branches to make it perfect sample but the products still supply to general market.
What do we sell ?
General products focus on organic & natural source
Extra package , our concept is not just take any vitamins we want to follow up the progress of our customers by selling the package
Test the skin , Health Check -Free or low cost
Suggest the skin care and health supplement (sell with package)
Follow up result & give report in every 2-3 months
Link with Gym /Spa/ Life Coach to improve exercise and relax
Free sample to try when we invent new products eg ( lose weight 5 kg in 3 months with our new products)
Link with education agent to study in Australia
Link with hospital / psychiatrist / specialist
** The system of skin test & health should be computer program by Re-birth *
What about staff in Re-Birth Shop ?
We believe that ? prevention better than cure?. We don?t need doctor to check our customers. We need staff who interest in this field or anyone who have experience or background in Nurse, Health Care. Often we notice that doctor prescript medicine with anti- biotic but don?t have enough time to explain to the patient how to prevent the problems or side effect .
What we want to promote is good health & well being with some basic equipment for measurement . If the customers follow our suggestion (exercise, rest, food, supplement, meditation, stress control, positive thinking etc) it should make significant improvement. Staff need to be train regularly ( every month) to update & improve the system. * This project is not a main income but it is a supportive brand image , the main income is come from selling products to general customers ( general70%, health package ?member 30%)
What is the investment of the concept shop in oversea ?
Prefer to invest by head office in each country eg one each in Australia, Thailand and Taiwan first until stable then can extend to more shops.
Must be perfect look & design in detail & some branch have extra facility eg Day Spa
minimum investment - Australia = $150,000
Thailand = $ 50,000
Taiwan = $ 100,000
Lease term 5 + 5 years
budget will be +/- 20% adjustment
What Marketing will you offer ?
Main marketing for the concept shop should be? refer? from satisfy customers to their friend that our shop has unique service.
To make customers knowing us we need to have special brochure about organic farm and our idea that customers should know how to read the label and ingredients.
To be a sponsor for particular athalete from Australia eg tennis player, swimmer, local gym ? body builder (gym instructor)
to have health & beauty score that any customers can come to have a test and get the score if the score high we will give products or award
TV promotion , Manager or director presentation with satisfied customers
What about promotion ?
Main promotion is open temporary booth in department store to promote the skin test and health score concept and recruit package member. We will give sample for customer to use when they finish the test.
Gift promotion eg buy one products give extra gift relate to organic farm& environment protection ( organic fertilizer , bio degradable detergent , organic snack) -always give gift to make them feel we offer more than they expect.
Scholarship , every year we will have one scholarship for selected young customers to study & work experience in our store in Australia we also will have a link to some environment activity to support community eg rubbish collecting day.
