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Communication

Retail Communication

Brand Commitment Scale ( Lanopearl/ Rebirth/ Life spring)

  1. Available :
    • Unaware = never heard of this brand before
    • Noticed = heard of but don?t know much about it
  2. Admire:
    • Interested = have never tried but would like to
    • Experiments = wouldn?t mind trying if it?s free
  3. Adopt:
    • Acceptors = will use but there are others I?d consider first
    • Regulars = one of my favorites along with others
  4. Adore:
    • Loyal = first brand I consider but also use others
    • Staunch = only brand I use
  • We will provide correct information to our customers in details
  • We need to know what step before giving information to customers
TopTen Tips to be top sale
  1. Products : Know all products very well
  2. Customers : Understand your customers need
  3. Confident : Well - dressed, prepare yourself to be ready to sale
  4. Explain : Willing to explain in details to customers
  5. Add Sale : If you sale one item, make sure you sale others items too
  6. Quick Service : Service Quickly so you can get new customers
  7. Repeat Sale : Promote your shop, welcome them next time
  8. Co operative : Help your colleagues and they will help you back
  9. Friendly : Smile and touch, make your customer feel warm
  10. Improve : try to create your own selling technique
Sale Person Duty 4 steps

Step 1 : Sell : Most important thing to do
Step 2 : Replace : Must replace after sell the products (after step 1)
Step 3 : Clean : When you have free time
Step 4 : Study : keep learning about the products & sale skill

Retail 6 Selling Process
  1. Welcome your customers ( friendly, happy & smile)
  2. Getting to know your customers ( local or tourist, which country)
  3. Offer products that suit the customers (wear their shoes)
  4. Introduce popular products ( you know the details) Remember you are selling information not the product.
    Be flexible in price - follow price instruction guide
  5. Close sale, collect payment, packing,
  6. Giving name card & promote oversea distributor office

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